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Ann Richards to peer into George W. Bush's background. He now has own firm specializing in background research for Democratic candidates. "It has to be accurate. It has to be relevant," he said. Even though bringing up embarrassing news about relatives is common, voters dismiss those stories, Stanford says. "What they do use to make their choices are things like your voting record, who you take money from, what your Nike Shox Nz White Metallic Silver
and an overall coarsening of Nike Shox Turbo Womens Shoes
"Opposition research has become more prevalent and more potent with changes in technology Nike Shox Clearance Shoes
business record is, and whether or not you say one thing and do another.
dollar business with investigators, consultants, pollsters and political activists all combing through candidates' backgrounds. "You need to define yourself as a candidate and define your opponent to the voters," says David Bossie, an investigator who has researched the backgrounds of Bill Clinton and John Kerry. "And if you can be the person who defines your opponent as opposed to your opponent defining him or herself you can win. "Bossie, who heads a conservative political organization called Citizens United, says, "Opposition research can be incredibly expensive. hundreds of thousands of dollars during a campaign Nike Shox Grey And Orange cycle for president. And campaigns that take the campaign seriously will make that investment, because that investment will pay enormous dividends and have the opportunity to have just catastrophic impact on your opponent. "Jason Stanford certainly knows that. He has been doing opposition research since 1994, when he was hired by Texas Gov.
American politics. "Opposition research is ubiquitous," Stanford says. "I've done it for races as small as city council in one stoplight towns. "John Harris is a journalist who has covered politics in Washington for 20 years. Bush faced Massachusetts Gov. Michael Dukakis. By the fall of 1988, Dukakis had a 17 point lead in the polls, based on his success in strengthening his state's economy a feat that he called the Massachusetts Miracle.
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